Showing posts from 2013


Every December Mr. Beers and I get out some paper and a writing utensil or two and do a little thinking. We look back at the year that we've just (almost) completed, and anticipate the new year that's waiting for us right around the corner.
As small business owners, we feel it's important to look back and think about the goals that we had for this year, and celebrate the things that we've been able to do, as well as look forward to the coming year and talk about the things that we hope to accomplish in the months ahead.

This year we created a new logo, and used it in new to-go packaging, as well as employee uniforms and on our deli delivery van. We were inspired by the trends in graphics, and yet wanted to keep the look recognizable as W. D. Deli. We hope you like it. We think the new logo looks classic and current.

This year we got a new ice machine. That may seem pretty boring to you, but we're pretty jazzed about it - crushed ice! 
Menu wise, we have added the …

butterscotch and black salt cookies

I'm going to share a secret or two with you today. Don't get too excited. These secrets are not likely to change your life nor are these the kinds of secrets that you'll see on the cover of your favorite supermarket tabloid.

Here's the scoop. Butterscotch and black salt cookies are really easy to make. Take your favorite chocolate chip cookie recipe. Substitute butterscotch chips for the chocolate chips. Ta-da!

Oops. My picture's upside down, but there's our recipe. Just make that chocolate chip cookie dough - using butterscotch chips - and make those cookies.
Just before you put them in the oven, sprinkle black Hawaiian salt on the top of each cookie. Black salt, you say? Yes. It's actually black lava salt. You can Google it, kids. We first found it in those gourmet food sections of stores like T. J. Maxx, but more recently Mr. Beers found a source online. 

The combination of the rich, sweet butterscotch and the smoky, savory black salt is very difficult …

worth a thousand words

Craig and Cheryl and Emily Beers came to visit recently. We love when friends and family come to see us. Craig and Cheryl and Emily have been faithful San Antonio visitors for some years now, and we enjoy the chance to spend some time with them - share a meal or two, talk and laugh a lot - and they usually manage to make it by the deli for a visit and some lunch. 

One of the things Cheryl loves about coming to the deli is the picture wall(s) at the back of the dining area. The walls are covered with photos of friends and family.

There are pictures of the deli staff (past and present), college and high school friends, family members, friends, customers... Not too long ago one of our staff was able to show us all pictures of himself on the wall - when he was eight years old.

There are pictures of friends on their wedding days. There are lots of pictures of nephews and nieces from School Picture Days.  We get lots of photo holiday cards that end up on that wall. It's nice to walk by…

The Plates

People ask us from time to time, "Where did y'all get all these plates?" We tell them that we started out with a small collection - some from flea markets, maybe an estate sale or two, just here and there. A plate will sometimes reach out from the random table where it is waiting and grab one's attention. "Arkansas - Land Of Opportunity!" it may call out.  JFK and Jackie maybe wink at you from another plate. Another might bring to mind a childhood trip to Six Flags, or one of the Disney Parks.

When W. D. Deli moved to 3123 Broadway in 2002, we found ourselves with some really great walls on which to display these treasures.

Once we hung the plates on the walls, people started asking about them. Then some of those sweet customers would ask if we'd like to have some more. "My aunt (or mother or grandmother) gave me   a plate (or two or ten) that I think y'all might like." Some of our amazing friends have brought us plates from their travels…

overnight blueberry french toast

A few weeks ago on a Sunday afternoon, we had the pleasure of entertaining a bunch of folks at the Beers/Bobo place. It was early enough in the afternoon that we decided to go with a brunchy kind of menu, which included, among other things, a mountain of crispy bacon, lox and bagels, and something called breakfast enchiladas.  But the WOW dish was one that Mr. Beers prepared: Overnight Blueberry French Toast. We started with a recipe that Mr. Beers found on a website called It's a great site. You can search for a recipe in a lot of different ways, and you can usually find several options for anything you might be thinking about making (or "fixing," as we like to say in the south). Without further ado, ladies and gentlemen, Overnight Blueberry French Toast:


12 slices of day-old bread, cut into 1-inch cubes (sourdough works well)
1 lb. cream cheese, cut into 1-inch cubes
1 cup fresh or frozen (we used frozen) blueberries
12 eggs, beaten
2 cups…

It's that time again.

Every year at about this time, Mr. Bobo develops a bad attitude. (It probably happens SEVERAL times a year, but I digress.) The bad attitude is a direct product of feelings of general physical crappiness. There. I have self-diagnosed. Now if I could just get my hands on a prescription pad. My complaints have to do with cough and congestion mostly, and I'm pretty sure it's allergy-related, and sometimes there's a little sinus infection that decides to come along for the ride. There's usually eventually a trip to the doctor's office, and a round of antibiotics, maybe some prescription-strength nasal spray, and finally we get back to something that resembles normalcy. As if.

I'm going to use my symptoms as a kind of excuse (albeit lame) for neglecting the dear blog. It's hard to get motivated (let alone inspired) when one is coughing and wheezing. But then this happened: This adorable little girl came in the deli today with her grandmother to pick up a specia…

Craving pizza.

Mr. Beers has been craving pizza lately. We've been eating a good amount of pie. And, of course, it's all been delicious. It's pizza! We've been to Rome's on DeZavala and the new Barbaro on McCullough @ Huisache, as well Stella at Blue Star. 
The visit to Rome's was meant to satisfy the craving. But I think it just started a weeklong pizza extravaganza. We've  been Rome's customers for several years and used to visit the location on Bitters. This time it was DeZavala. There was hardly anybody there, but we didn't mind. The pizza and salads were good.
The Barbaro place was a Saturday kind of thing. We decided to have a night on the town and started with cocktails at The Brooklynite. We had heard good and bad things about the place, and wanted to check it out for ourselves. We each had a couple of drinks called "The Love Beat." Good stuff. And a big bonus was that we ran into a couple of deli customers at the bar. We were able to laugh and vis…

Mama Max's Diner

Not too long ago, I was back in Arkansas.  Back in Hope.  Back in the home town.  It was a sad occasion - a sad but sweet time, because I got to see a lot of people that are dear to me, but I rarely get to see them.  We've all grown up and found careers and lives that keep us too busy to get together with any regularity. So, yes, I was in Hope.  My sisters and my brother and I all wanted to get together Sunday morning and have breakfast with my dad before we all hit the trail.

It's a little difficult to find a place to have breakfast in Hope, Arkansas, on Sunday.  Your choices come down to McDonald's, Waffle House, or cooking it yourself.  The last time we were there and ran into this little snafu, my sister Sheila took the bull by the horns and just made breakfast for everybody.  But this time we did not want anybody to have to cook or clean up the mess afterward.

After a little consideration, Sister Charlotte presented a wonderful suggestion.  "Let's see if Max…

What is that?

It's a book.  And it's not on an e-reader.  
A week or two ago our friend Jake Beasley came by the deli for lunch and a short visit. They always seem like short visits with Jake.  We always run out of time before we run out of things to talk about, whether it's New York City, or some new recipe that Mr. Beasley has stumbled across in his adventures hither and yon. On this most recent visit, Jake highly recommended this book by Laurie Colwin, Happy All The Time.
I whipped out my iPhone and made a note of it so that I could look it up later.  I did look it up. Or rather, I tried to look it up. But it wasn't available in a Kindle version on  It wasn't available as an ibook.  What?! So I walked next door to Half Price Books to look for Ms. Colwin's book.  It was not there either. So I did something I haven't done in a while.
I found a hard copy of the book on a website and I ordered it.  And it came in the mail today.  I am looking forward to the r…

You'll let us know.

One of the things that we try to impress upon our staff is the importance of customer service. We tell them that they have to think of themselves as hosts at a party, and to think of our customers as guests. You want to make sure your guests have a good time, right?

We want our customers to come in and get fast but courteous service, and generous portions of delicious food at a fair price. Our staff works hard and they do a great job. But none of us are perfect. Once in a while we fall short, and once in a while a customer will call or email and let us know. It's not what we want to hear - that we've fallen short - but we're thankful, always grateful, to get the heads-up from someone willing to take the time and let us know what we can do to do a better job.

Mostly, though, ladies and gentlemen, we're given the opportunity to smile and say "Thank you" to the many people who compliment us on what a nice group of folks we have here at W. D. Deli. Last week a co…